Brand Tracking Survey Essay -- Business and Management Studies

Brand Tracking Survey This is a brand tracking survey that Steinlager beer might use. You allow for see where you can insert your own product category and brand name. Notice how the questions go from broad to specific. sustain that formatif you add your own questions. Keep all of these questions Be awarethat in some situations, brand tracking may be concerned with whichproducts the brand reminds consumers of (when the brand is on multipleproducts), quite of which brands the product reminds people of (aswe do here). Parts of this survey come fromKeller, Kevin Lane (1998), Strategic Brand focussing Building,Measuring, and Managing Brand Equity, New Jersey Prentice Hall,p382-383.You would share this kind of survey by teleph iodine or in person. Theinterviewer can complete the questionnaire1. Alternatively, giverespondents a printed copy to complete, but save any pages that signify the target brand until they have completed the first part. Always begin with an introduction that tells who you are, what you aredoing and what you will ask them to do. Use one like the one providedhere.Introduction Information for ParticipantsI am conducting a short interview on consumer opinions about certainproducts. This is part of my study about brands at the WaikatoManagement School. Im in Dr Carolyn Costleys class on BrandStrategy. The questions will take about ten minutes. You do not haveto solving them. If you do, I will combine your res...